The studio has garnered many GayVN Awards and Adult Erotic Gay Video Awards ("Grabbys") nominations and wins.[34] Much of the studio's press and recognition has focused on the dominating presence of founder Michael Lucas, who has been one of pornography's most visible stars.

Timothy Greenfield-Sanders profiled Lucas in his 2004 book XXX: 30 Porn Star Photographs[35] and the accompanying HBO documentary Thinking XXX.[36] Greenfield-Sanders asked Lucas, then still primarily known as a performer, for a list of his ten favorite films; the films he listed were all from his own production company.

At the 2009 GayVN Awards studio head Lucas was inducted in to the GayVN Hall of Fame.